Marble, wood, cement and stone porcelain floors: how to choose

One of the great advantages of porcelain stoneware is that it reproduces noble materials —marble, wood, cement or stone— with remarkable realism, without their maintenance drawbacks. But which effect should you choose? Here's a quick guide by style and room.

Marble effect: timeless elegance

Marble-effect porcelain brings sophistication to living rooms, bathrooms and entrances. The classics never fail: the white with grey veining of Statuario, the drama of the Calacatta in Jump, or the purity of the Carrara in Marma. In large format and polished, they multiply the sense of space and light.

Ideal for: living rooms, designer bathrooms, areas seeking a stately touch.

Wood effect: warmth without maintenance

Wood-effect porcelain offers the warmth of parquet with the durability of porcelain: it doesn't scratch with use, isn't affected by water and is suitable for kitchens, bathrooms and outdoors, where real wood would suffer. Collections like Wood imitate the grain and feel of timber with remarkable realism.

Ideal for: homes that want warmth, kitchens, bathrooms and terraces.

Cement and microcement effect: industrial style

The cement effect fits contemporary, minimalist or industrial settings. Unlike microcement applied in situ, cement-effect porcelain needs no periodic sealing, doesn't fear stains, and is laid like any tile. A very versatile option for continuous, modern-looking floors.

Ideal for: lofts, open spaces, industrial-style projects.

Natural stone effect: character and texture

The stone effect brings texture and a natural, organic touch. It's an excellent choice for outdoors and transit areas in anti-slip finishes, where it combines looks and safety.

Ideal for: terraces, porches, spa-style bathrooms, entrances.

Cotto: the Mediterranean, reinterpreted

The cotto effect recovers the charm of traditional terracotta —earthy, terracotta tones— but with the durability and uniformity of porcelain. Perfect for adding Mediterranean warmth without giving up practicality.

How to choose by room?

• Living room and feature areas: marble or wood in large format.
• Kitchen: wood or cement, easy to clean and durable.
• Bathroom: marble for an elegant air, stone for a natural touch; always with an anti-slip finish on the shower tray.
• Outdoors and terrace: stone or wood in Class 3 (R11+).

Clear on the effect but not the collection? Explore the whole ceramic catalogue or tell us about your project and we'll prepare a tailored quote with the best value for money.