
Loft
By quoteFull-body cement-effect porcelain.
Ceramic · Cement
Ceramic · Concrete effect
Concrete-effect porcelain recreates the look of microcement and polished urban concrete with the easy maintenance of stoneware. Neutral, contemporary surfaces in tones from white and pearl to grey, anthracite and marengo, several in full-body porcelain —colour through the entire thickness— for large continuous expanses without prominent grout lines. Versatile formats from 30x60 up to 60x120 and 100x100, perfect for pairing floor and wall in residential and commercial projects with an industrial, minimalist feel. Custom quote by the square metre of your project.
6 models

Full-body cement-effect porcelain.
Ceramic · Cement

Cement effect in Light, Grey and Dark, several formats.
Ceramic · Cement

Contemporary cement in White, Grey and Anthracite.
Ceramic · Cement

Warm cement in a sand tone, understated and luminous.
Ceramic · Cement

Warm cement effect in Ivory, Pearl and Grey.
Ceramic · Cement

Full-body cement in White, Griggio, Blue and Brown.
Ceramic · Cement
Seamless microcement became fashionable for its monolithic, joint-free look, and many refurbishments later discovered its two problems: it cracks with movement in the substrate and it needs a sealer that has to be renewed. Concrete-effect porcelain achieves that same aesthetic — uniform surface, industrial grey, formwork texture — with the stability of stoneware: it does not crack, needs no treatment, and if a piece is ever damaged it can be replaced without redoing the whole floor.
It is the most versatile effect in the catalogue because it competes with nothing. Being a neutral background with no pronounced veining, it lets the furniture, the joinery or a coloured wall take the lead. That is why it is the default choice in lofts, retail spaces, offices and minimalist homes. It is also the best companion to timber: a concrete floor with oak joinery is one of the most reliable combinations in contemporary interiors.
Large format is where it really delivers. With 120x120 pieces and a minimum 1.5 mm joint, the floor reads almost as one continuous slab and comes very close to the microcement result. Tones run from pearl grey and pale cement, which keep light in interior spaces, through to anthracite and graphite, which work better across large, well-lit surfaces; in a small room with little daylight, dark grey closes the space in.
For retail and high-traffic areas it is the most suitable effect, because wear does not show: a uniform matt background disguises the mark of constant footfall far better than a polish or a pronounced vein. On terraces and porches the anti-slip version keeps the industrial look without the risk of a wet floor, and resists frost without spalling.
One caution worth knowing: a uniform background is unforgiving with an uneven substrate. Large format needs a flat, well-levelled base, because any hump shows up as a lipped edge between pieces. Check the substrate before laying and, if in doubt, use a self-levelling compound; it costs far less than lifting a finished floor.
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